Directive Analytics

Directive Blog

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

What Makes Outsourced Managed IT Services So Different?

Every business relies on technology for at least part of its operations. This means that every business—particularly those with operations that make IT an essential part of the process—will need access to some form of IT support.

For most small and medium-sized businesses today, managed IT is the best option. Let’s discuss a few reasons why this is.

0 Comments
Continue reading

Technology Can Bring a Lot of Optimism

Staying optimistic can be challenging, not just in business but in life. Here’s a few ways to give your business a little more confidence in your ability to support your business.

0 Comments
Continue reading

Using AI to Dress Yourself Up for a Professional Selfie

While AI is far from perfect, I always love discovering ways that it can help do something mundane and speed up a workflow here or there. I’m no expert in Photoshop either, so if I need to edit something, I usually depend on someone with a little more experience, but this was a really neat trick I was able to do in just a few minutes!

0 Comments
Continue reading

What Opportunities Do Small Businesses Have in 2024 with Their IT?

Nowadays, finding a business that does not use technology in its everyday processes would be extremely challenging. That’s just how things are today. This technology also typically sees advances in capabilities and accessibility, particularly for the small and medium-sized business sectors. This year, 2024, seems poised to be no exception.

0 Comments
Continue reading

Professional Services IT Has Come a Long Way

Professional services make up a significant portion of the business landscape. They can be broadly defined as any organization with trained professionals at the center offering a service of note. The most common professionals under this umbrella term are lawyers, agents, consultants, and others who help businesses in their day-to-day operations. Let’s explore some of the technology that fuels professional service providers.

0 Comments
Continue reading

Three of the Best Use Cases of Augmented Reality

Augmented reality is one of the more intriguing technologies that have come along in recent years, and businesses have begun to use it in pretty interesting ways. In today’s blog, we thought we’d go through three of the most popular and effective use cases of AR and the effect it can have on your business. 

0 Comments
Continue reading

How to Manage Change in Your Business Without Burning Out

Change is inevitable, especially in the dynamic world of business, where it is the driving force behind growth and innovation. Yet managing change can be a daunting task. It requires strategic planning, effective communication, and strong leadership.

This is where change management optimization comes into play. It's about refining your approach to change, making it more efficient and successful… particularly when it involves your IT and related processes.

0 Comments
Continue reading

3 Success Metrics for Your Business Technology

Your business’ data holds incredible potential for helping you improve operations, but only when it is leveraged properly. To this end, you have to identify specific metrics that you are working toward and establish how these metrics are helping you make strides forward. IT offers plenty of metrics to help you make better decisions about operational efficiency.

0 Comments
Continue reading

AR Sets Up a New Reality

You’ve probably heard of augmented reality by now. If you are a fan of sports on TV, especially. Every time your favorite team faces a 4th and 1, the lines that you may take for granted on the field is AR. It augments the image with overlays of information that makes what you are looking at more immersive. As businesses continue to evolve, integrating augmented reality can be a game-changer. Let's explore four compelling ways in which augmented reality can work wonders for businesses.

0 Comments
Continue reading

3 IT Metrics to Pay Attention To

Any business can benefit from data and use it to improve its operations. This is especially the case where information technology is involved. By collecting the right metrics, you can better evaluate your business IT’s performance and identify areas for improvement.

Let’s review what some of these metrics should be.

0 Comments
Continue reading

What are Digital Twins, and How Can Businesses Use Them?

A digital twin could arguably be seen as a somewhat niche technological innovation. Regardless, they are an invaluable resource to quite a few industries that help the businesses that use them optimize their processes. Let’s go over what a digital twin is, and how it helps a few different business types meet their needs.

0 Comments
Continue reading

4 Practical Uses for Blockchain Technology

With the blockchain growing more popular as a technology, we thought it would be good to discuss how it works and why you should be aware of it. The zeitgeist often portrays it as a nefarious tool used by cryptocurrency and scams, but at its core, it is far from this; in fact, the applications of such a decentralized and transparent technology make it ideal for certain tasks. Let’s explore them.

0 Comments
Continue reading

Are You Innovating Too Much for Your Own Good?

Information technology has become a ubiquitous tool employed by almost every organization. The ability to adapt and improve operations has become critical for maximizing productivity and creating an environment conducive to success. The pursuit of innovation, however, often considered essential, may actually hinder productivity. This month, we explore how blindly innovating might not always be the optimal path for steering your business toward success.

0 Comments
Continue reading

How to Set Business Resolutions You’ll Be Motivated to Keep

Happy New Year! It’s officially that time when we all make resolutions meant to help improve ourselves, so why not include your business? Better yet, why not make business resolutions that you’re more likely to keep?

Let’s explore some of the ways that you can design your business’ resolutions to maximize the likelihood that you’ll keep them and benefit from them in the long term.

0 Comments
Continue reading

Biometric Checkout is Coming (But Don’t Hold Your Breath Just Yet)

Love them or hate them, self-service checkout registers in brick-and-mortar stores are here to stay… especially considering that research has demonstrated that Gen Z has about twice the level of buy-in to the automated point-of-sale terminals as Gen X does, and that self-checkout is the predominant form of payment today. With this success, many have wondered how welcome biometric payment processing might be.

As it turns out, it would seem it isn’t.

0 Comments
Continue reading

One of Google’s Many Projects Gives Us a Look at Practical AI Usage

While artificial intelligence is frequently hyped up to the point that it seems to be plucked from the realm of science fiction, its true applications are actually much more mundane. That being said, these applications are often the ones that show the most promise in terms of the value they have to offer society.

For instance, let’s consider the work that Google is doing through something called Project Green Light.

0 Comments
Continue reading

Hybrid Work is the Future

The workplace has undergone a dramatic shift over the past several years in favor of remote work, due in no small part to worldwide circumstances. In fact, many workers who would prefer to work in-office found themselves unable to, pushing the button on the topic of remote work even more. While there are some outspoken companies that want to see the return of in-office work, experts in the industry seem to be of the opposite opinion.

0 Comments
Continue reading

iOS 17 Unveils Some Cool New Features

In mobile operating systems, each fresh iteration tends to bring forth marginal improvements and refinements to enhance the user experience. Apple's newest mobile operating system, iOS 17, follows suit in this tradition. Let's take a brief look at some of its noteworthy additions.

0 Comments
Continue reading

USB-C? Thunderbolt? What Ports Should My New Laptop Have?

We’re at a weird point in the technology world (but honestly, when is it not at least a little convoluted?). Right now, modern technology has been slowly shifting between a few different technologies and consumers and businesses are stuck in the middle trying to figure out what to do and how to future-proof their hardware investments.

0 Comments
Continue reading

The Insecurity of IoT Devices is a Serious Concern… So Why Aren’t Businesses Worried?

The IoT, or Internet of Things, is everywhere. There’s a relatively good chance that a device that would be part of the IoT is within your reach right now, perhaps even on your person. Businesses of all kinds use the IoT for various purposes as well, but behind this usage lies significant risk from cyberthreats, and a shocking number of businesses seem to accept this risk without much concern… as in, the vast majority of surveyed businesses utilizing the IoT demonstrated a lack of protection, but seemed not to be bothered by it.

0 Comments
Continue reading

Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

Contact Us

330 Pony Farm Road Suite #2
Oneonta, New York 13820

Mon to Fri 9:00am to 6:00pm

support@directive.com

(607) 433-2200