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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Controversial Uses of AI Technology in Society

Technology works wonders for business, but it also enables other organizations, like law enforcement. We aren’t here to argue ethics, but we would like to touch on some of the technology that certain agencies are using in the execution of their jobs. Specifically, we want to highlight the issues involving the very sophisticated AI and data-mining platforms, such as those developed by Palantir.

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How AI is Depicted in Horror Says a Lot About Us

The horror genre has always been a means of shining a light on society's fears and concerns, often using metaphor to convey its message. In the spirit of the holiday, let’s consider some of the films over the years that have used artificial intelligence to teach us lessons through the ever-so-effective format of fear.

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Analytics Can Help You Put Your Business in Better Position

In the movie Moneyball, Billy Beane and the Oakland A's changed baseball forever. Faced with a tiny budget in the early 2000s, Beane ignored traditional scouting and used data to find talented, undervalued players. This sabermetrics approach allowed a small-market team to consistently beat rivals with much bigger budgets, proving that data, not just money, can lead to success.

Today, those same principles apply to every business. In a competitive world, companies of all sizes and industries can use data to make smarter decisions, optimize resources, and build a stronger business for less.

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How Computers Power Our Favorite Media

Entertainment has changed a lot over the past several decades. When not too long ago teams of trained professionals were using ultra sensitive film stock to shoot your favorite movies, flatbed editors in dark rooms to edit them, and elaborate film projectors to show them, today there are digital cameras that rely on digital storage, digital editing that you can do from a phone, and OLED screens that use thousands of pixels to provide the clearest picture possible.

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Cook Up Custom Emojis in Emoji Kitchen

With so many emojis out there, you’d think there would always be one that says exactly what you mean in any given situation. Well, Google wants to make this a reality, and with their new Gboard mobile keyboard Emoji Kitchen, you’ll get to take advantage of emojis in fun and exciting new ways, like, for example, blending two emojis together. Let’s go over how you can use Emoji Kitchen.

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Is the Golden Age of Engagement Over for Facebook for Business?

For years, Facebook was the undisputed king for businesses seeking online engagement. Its massive user base offered unparalleled reach, connecting companies with billions globally. Sophisticated tools allowed precise audience targeting based on demographics, interests, and behaviors. Businesses effectively built brands, fostered communities through direct interaction in comments and groups, drove website traffic, and even handled customer service, often benefiting from significant organic visibility.

However, as time has passed, the landscape has dramatically shifted.

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Real Fake Controversies and How to Avoid Them

All it takes is a couple minutes on social media to see all of the “outrage” over whatever is happening in the world at the moment. Before you know it, you’re invested in some issue that you’ve never heard of up until that moment, and you’re left wondering, “Why?” Today, we want to explore this phenomenon of how social media brings you to care so deeply about things that are rarely actually your problem (and why it can be so harmful).

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Looking at the Future of Social Media

Unless you’ve been living off the land in the wilderness for the past couple of decades, you’ve heard of Facebook, Twitter (now X), and Instagram. Most people have some type of social media presence on one or all of these platforms (or at least on LinkedIn, TikTok, or YouTube). Many businesses once used or currently use these platforms as a part of their marketing efforts, and despite being billion-dollar companies, there are some serious concerns about the viability of these platforms going forward. In this week’s blog, we will discuss some of the problems people are having with these established social media platforms and how alternatives might just be the future of social media.

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Is Unregulated AI Development Starting a “Race to the Bottom”?

Artificial intelligence is the latest IT buzzword that everyone seems to focus on and it’s because it is a big deal. Advances in computing have created an environment where developers can create software that effectively learns. Unfortunately, due to the nature of AI regulation; or, the complete lack of it, there are some who are concerned that the technology—which could be a revolutionary tool for the improvement of human societies—is being degraded.

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The Dark Side of AI

Artificial intelligence, or AI, has upended the way that we discuss technology in business, society, and individual everyday life. While we mostly focus on the benefits of the technology, there are many downsides to consider as well. That’s what we’d like to discuss today; how AI has a dark side to it that potentially requires regulation.

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Explaining the Data Broker Loophole

In recent years, there has been much debate about how companies collect, sell, and use personal data. Many businesses make extra money by selling data they collect about people. This might seem like a side effect of all the data we create online, but it can lead to some tricky problems. Today, we'll look at something called the "data-broker loophole," how it works, and what we can do about it.

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Is Your Smartphone Smart Enough?

For the longest time, smartphone manufacturers looked to develop devices that came with unique features in all different manners of form factors. Nowadays, however, there are very few phone manufacturers and those that are left have pretty much decided, for now, what the smartphone would look like. Even the ones that fold in half look and function pretty much the same. In this week’s blog, we will take a look at the declining innovation in the smartphone market and why it may not be a bad thing.

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An Ongoing Legal Battle Could Determine the Future of AI Used in Art

You might remember the buzz when Josh Allen, a digital artist, won first place at the 2022 Colorado State Fair for his digital artwork called "Théâtre D'opéra Spatial." The catch? He created the image using AI. Now, he’s in a fight with the Copyright Office to prove that his work deserves copyright protection.

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Being a More Sustainable Business Helps More than the Environment

Being a green business is certainly not a bad thing. Not only does it help boost your company's environmental friendliness, but it can often attract customers and clients who prioritize the environment. Less mentioned, however, is how being greener can actually give your business an advantage in the right circumstances.

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Managing Health Technology Has Its Challenges

As technology continues to gain prominence in healthcare, it plays an increasingly vital role. Advancements in technology have allowed the healthcare industry to stabilize costs, improve access, and personalize care delivery—objectives that were challenging in the past. These benefits come with a potential downside: data privacy issues, which are becoming more concerning as technology advances.

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What Should Employers Do About the “Act Your Wage” Trend?

In recent years, several workplace trends have emerged that many employers find challenging. One such trend is "quiet quitting," where employees do only the bare minimum required to keep their jobs. A more recent trend is to "act your wage."

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How Does the Google Search Engine Work?

Google Search is a cornerstone of the internet, used by billions of people daily to find information quickly and efficiently. But have you ever wondered what happens behind the scenes when you type a query into Google and hit "search"? Let's dive into the intricate process that powers the world's most popular search engine.

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Big Tech is Bigger Than You Realize

As technology seeps into every part of everyday life, the market for technology has exploded. This has led to technology companies growing to be massive and seemingly uncontrollable entities. Let’s take a look at big tech and its effect on society. 

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The NFL Has Seen a Significant Technical Leap Forward in Recent Years

Did you watch the big game this year? Chances are that if you did, you got to witness all of the spectacles that the event had to offer, including a lot of technology that enriched the experience, whether you realize it or not. The National Football League has implemented emerging technologies that have helped solve persistent challenges over the years. Let’s explore some of these technologies.

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Smartphones Are Great, As Long as You Avoid These Negative Side Effects

For all the good smartphones have brought about, some serious problems have arisen regarding their widespread use. In fact, they can be attributed to a lot of the damaging mental health side effects that people around the world are battling daily. Here are some of them.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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