Directive Blogs

Do you know what one of the most frustrating budgetary issues you run into is? One I’ve heard about quite a bit is the rush to spend every allocated cent in the IT budget before these funds are redistributed to other departments.

While the instinct is understandable, we want to reinforce that you should never make IT purchases solely to meet a spending benchmark. Instead, all invested funds should be directed so that you see returns.

Did you know that, in physics, regardless of how much time, sweat, and energy you put into pushing a boulder, if it doesn’t move, the “work done” is seen as zero? The same is true in business… at the end of the day, your investment in your organization and its people is only worthwhile if you see results.

So, you need to ask yourself: how much work are your team members actually getting done? Are they moving the boulder, or are they just trying a lot but not actually making any progress? Let’s examine what often leads to this kind of stagnant struggle and how you can fix it.

Most of us have at least heard that an ounce of prevention is worth a pound of cure. In other words, proactivity is pretty much always the better strategy. Despite this, we’ve observed that many businesses still avoid investing in their IT until something breaks—the exact opposite of proactivity—and wind up losing in terms of downtime, recovery time, and reputation, along with the financial implications these factors introduce.

This is precisely why we’ve designed our services to serve as preventative measures against the root causes of downtime, helping you be more proactive and reduce overall costs.

Building a gingerbread house is a perennial tradition in many, many households. Those with experience know that precise, careful preparation leads to a successful, long-lasting final product, while rushing and cutting corners usually leave you with a crumbling, fragile mess.

Much of the same can be said of your business’ data. This essential operational resource is terrifyingly susceptible to a litany of threats and issues that could easily bring your processes tumbling down… hence, why the 3-2-1 Backup Rule is a core element of successful business continuity.

Let’s take a moment to consider the recipe for a reliable, disaster-proof backup, and how it aligns with the process of making a gingerbread house.

We all have too many accounts nowadays. Between our personal lives, work, and practically all the entertainment we consume, there are dozens to keep track of and manage… and then there are the ones that charge us for a service they offer. The stacking costs of these services are bad enough, but if you see them start to double or even triple in a given month, you may be experiencing a common problem that is simple enough to solve.

To do so, we need to clarify the difference between creating an account and logging in.

Technology doesn’t last forever, so what would you do if your keyboard or computer monitor bit the dust tomorrow? Some might just throw the technology in the trash and not think twice about it, but that’s the exact opposite of what you should do. Instead, we urge you to go through the proper channels to properly dispose of your old electronics—if not for the environment’s sake, then for your business’.

Remember tape backup? For some SMBs who have moved on, this form of data backup is a clunky and frustrating relic of the past. But if you aren’t remembering it and are instead still dealing with it, you might be experiencing some operational frustrations of your own. Today, we want to cover a better solution—one that takes the unpredictability out of business continuity.

Picture this: a potential customer in Oneonta needs a service you provide. They pull out their phone and type "best [your service] near me." What do they see? If your business isn't popping up with a map, glowing reviews, and easy-to-find hours, you’re not just missing a click—you're losing a customer. Your Google Business Profile isn't just a listing; it's your digital storefront, and it's time to make sure yours is open for business.

It’s everyone’s worst nightmare—checking your pockets or purse, then checking them again, trying to feel around for your smartphone, but it’s not there. Where did you leave it, or where did it fall out? Or worst of all, did someone steal it? Regardless of how you lost your smartphone, you need to take these three simple steps to ensure whoever finds it can’t steal your data.

It is remarkable how much more capacity our data storage tools have than they had upon their initial invention, and how much data we’ve amassed in that time. The first-ever commercial hard drive was the size of two refrigerators, and held a mere five megabytes of data. For context, that’s about five photographs. Today, hard drives hold exponentially more data, and it is critical that you are doing everything you can to protect this data from any circumstance, from fire, severe weather, or cyberattack.

So, are you? Too many business owners aren’t sure… but there’s a way you can be. 

How do you know when it’s time to fire one of your vendors? Better yet, how do you know when you’re better off firing your IT vendor to find a better option? These kinds of situations can be stressful, but they’re not impossible. We’re here to help you make the call, as well as to offer a better alternative that saves you time, energy, and money.

What would you do if your entire infrastructure were impacted by ransomware all at once? Do you have a contingency in place to address this risk, or are you going to “wing it” in the face of such a threat? The smart answer is that you’ll be prepared, and a data backup and disaster recovery solution (or BDR) plan will help you do just that.

Business owners have a lot of duties and responsibilities, and while you can hire a lot of people to cover some of the more stressful ones, it might feel strange to outsource your company’s technology management. You know IT is important, so that’s why you feel like you have to do it yourself, or at least in-house, but in reality, you’re the last person who should be working with your technology—and we’ll explain why.

A backup is mandatory for any business, but not all backups are the same. You’ll want to be prepared for more than just a simple server crash; you’ll need geographical redundancy that can protect your business even in the face of disasters that destroy your servers or physical location. Yes, local backups are helpful, but you’ll need the power of geographical redundancy to overcome the most horrific disasters that could strike your business.

Your business wants to use every opportunity it can to increase its bottom line and eliminate unnecessary costs, but how often does printing enter into the conversation? You waste more paper, ink, and toner than you think by not keeping a close watch on your printing practices. The right technology can not only reduce these wasteful practices but eliminate them entirely, giving you more capital to invest elsewhere in your business.

Have you ever noticed the curb cuts at intersections? Initially designed for wheelchair users, they also help parents with strollers, travelers with rolling luggage, and delivery drivers with hand carts.

This is the “curb-cut effect”—a design choice made for a specific group that ultimately benefits everyone. Your website can, and should, have the exact same effect.

An accessible website doesn't just serve users with disabilities; it creates a better, more welcoming experience for every single visitor.

A lot goes into a successful network security strategy, and when there isn’t a clear head honcho at the top of the chain of command (from a network security standpoint, anyway), things can get a little murky. The security that comes from a modern firewall, however, is vital, and all businesses should strive to implement it. Here are the four key elements of a modern cybersecurity strategy and how a modern firewall contributes to the digital security of your business.

When something goes wrong with your company’s technology, the last thing you want to do is be the one at fault. Unfortunately, that’s what comes with the territory in the world of business IT. If you’re sick of technicians who make excuses rather than own up to their mistakes and correct their course, read on. We’re going to showcase just what accountability in IT looks like and how we strive to embody it.

There’s a reason why we tend to focus on security, and that’s because it’s not a matter of if you experience a cyberattack, but when. It’s your responsibility to make sure that you’re ready to act in the right way when faced with these attacks. One of the best ways you can be prepared is by working with a managed service provider like us. Today, we have three ways we, as a managed service provider, can help you take the fight to cybersecurity threats.

While most days, you should lock your computer when ending the day, shutting down your PC and rebooting it on occasion can offer some huge benefits. Doing so helps you avoid some of the more common computer problems that can be highly disruptive and hold you back from achieving productivity.