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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: Creating Google Forms that Auto-Populate Google Sheets

There are several reasons to use a form to collect data for your business, from customer impressions and service needs to employee feedback about internal matters as a means of collaborative decision-making. The trouble comes when it is time to compile all the responses… unless you know how to use the tools at your disposal.

For this week’s tip, we’re walking through the process of creating a form that self-populates a spreadsheet using Google’s toolkit.

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10 Ways to Supercharge Your Email Marketing Efforts

Email marketing remains one of the most popular ways businesses can nurture leads, build the necessary impressions to convert prospects, and maintain relationships with current clientele. With this popularity, however, comes plenty of competition for attention in recipients’ inboxes. This means you must do everything you can to make your email marketing as effective as possible.

Let’s review ten things we recommend you prioritize as you work toward this goal.

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Opportunity Cost, Return on Investment, and Saving Money with Technology

Part of doing business is understanding certain types of trade-offs related to the decisions you make. Specifically, we want to highlight opportunity cost as it relates to technology. What is the opportunity cost of technology, and why is it an important concept for a business owner to grasp?

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Your Business Can’t Afford to Forego Security Auditing

While the word “audit” can easily be a scary thought for businesses, there are certain cases where an audit serves an organization’s direct benefit. Take, for instance, the ones that occur internally to identify and correct security issues and vulnerabilities. These audits are not only a positive endeavor for businesses; they’re extremely important to carry out.

Let’s talk about why this is and review a few standard practices you should prioritize as you go about this process.

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Some of the Best Practices for Internal File Sharing

Ensuring that your organization's file-sharing policies and procedures are built to enhance security can significantly impact collaboration, distinguishing between efficient, streamlined processes and time-purging, wasteful practices. Navigating this terrain can be a challenge. Let’s explore several best practices your organization can adopt to optimize file-sharing.

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Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

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