Directive Blogs

Your content can serve a variety of purposes. It, of course, pulls traffic to your site and provides value to your visitors, giving them a reason to return and bringing you closer to a contact point. However, content can, and unavoidably will, also give your readership an impression of the “personality” of your company, through a variety of aspects. Of course, as a reasonable person, you want your website to describe your business in a way to make as favorable of an impression as possible on those readers who very well could become customers in the near future. Yet this is just the tip of the iceberg. If you wish to get a complete examination of what message you are sending to your readership, here are some steps you need to follow.

There is a misconception that after developing a campaign, your work is finished. People have the belief that once completed they will have the ability to run the campaign continuously, and continue to get leads. Campaigns are essentially a process of tasks that are carried out with the intent of improving the awareness of goods or services. Just like any process, the campaign will need to be refined, and repaired before being used again. The following is a quick look at the cycle that every campaign, regardless of type or size, should go through:

As a business, you know that there are tons of people out there who have no clue about the products and services that make up their daily lives. As a business they trust, you’re responsible for educating your clients about the numerous aspects of your services, as well as informing them about how they are helping them accomplish their business’s goals.

You may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.