Directive Blogs

Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.

There are a lot of reasons that website traffic can fluctuate. Sometimes, it has little to do with your actual website, and more to do with outside forces. Let’s take a look at some of the things that can cause major ebbs and flows in your website traffic and analytic reports.

If you’ve made it this far into our series, good for you, you’re on your way to finishing mastering your Google Business Profile.  For the last segment of our series, let’s continue our discussion on Google Business profiles and how to really make your profile yours, and how to use it for engagement from your audience!

Recently, Google has updated its requirements to run local ads from 1 review to 5 reviews. If you’ve been neglecting collecting reviews, now is the time to start, as they increase the value of your marketing efforts.

If you’ve been following our series, you're aware we’ve been exploring Google Business profiles and the ways you can best optimize your profile to suit your business’ needs. Now, we are going to explain how to get started with claiming your business’ profile.

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

When it comes to Google Business Profiles and Google’s algorithm your business’ visibility may depend on how good your business’ profile is. We further explain how to optimize your profile to not only comply with the practices demanded by the almighty Google Search algorithm but also provide searchers with the exact information they need. 

When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.

Knowing which services your business should market can seem like a guessing game, but it doesn’t have to be. If you understand and take advantage of market trends, you can tailor your marketing strategy to target your audience, drive traffic to your site, and convert leads.

Apple’s release of iOS 15 and macOS Monterey will offer a new feature called Mail Privacy Protection. If an Apple Mail user enables this feature, it will limit the ability for marketing software providers, like Mailchimp, to accurately determine the following:

When we discuss traditional marketing strategies, we usually refer to any marketing that pushes services or products to consumers. This push is accomplished by interrupting what a person is doing to get their attention. For example, a commercial interrupts the show you’re watching, or an article has an ad in the middle of the content, forcing you to read the ad. The goal of these interruptions is to continually push a product in front of you (also known as the rule of seven).

Hopefully, you aren't joining us mid-conversation, but if you are, make sure you get caught up first by reading our blogs "Marketing Guide Part 1 of 4: Your Marketing Budget" and "Marketing Guide Part 2 of 4: The Bare Essentials" before continuing on.

Social media allows businesses to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'

The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

Looking to rank your website higher, but not sure where to start? Here are fourteen frequently asked questions that should better help you understand what SEO is and how it can help your business attract traffic to your website, increase your rank, and ultimately generate leads.

Your website is the primary marketing tool for your business, and as such, it must look and operate as expected. It has become a pretty standard practice for smaller businesses to use prebuilt WordPress or Joomla templates as opposed to paying a designer to build a custom website from scratch. It saves money, and it gets you, essentially, the same end result. However, not all templates are created equal. An inferior template or theme will end up costing you in the end.

Many businesses believe that, as long as they have some keywords, they have an SEO plan in place. Moreover, they feel that once they have an SEO plan in place, they are done and if they don’t rise in placement then SEO doesn’t work. The reality is SEO isn’t a strategy, it’s a tactic, and SEO requires the support of other tactics in order to be successful. Here are three reasons why SEO might not be working for your business.

The goal of SEO and marketing is to drive traffic to your website for you to introduce them to your services and convince them to take a chance with you. However, while SEO can drive traffic to your site, it can’t make visitors stay if your website is out of touch with user intent.

Print marketing is alive and well and sending direct mail pieces through the mail can be an effective way to target leads, prospects, and clients.

Continuing our discussion from our previous blog, ”Marketing Guide Part 1 of 4: Your Marketing Budget”, let's discuss the basics of what your marketing should entail.