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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tattoo Marketing is a Thing [Video]

b2ap3_thumbnail_business_devotion_400.jpgAs a business owner, you’re proud of your company’s logo because of everything it represents. Do you love your logo enough to get it tattooed on your body? What about your staff? Would they be willing to make such a permanent commitment to their job? Yes, tattoo marketing is a real thing. What can your business learn from this bold marketing trend?

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Uber Used Technology to Break the Mold, Can Your Business?

b2ap3_thumbnail_what_about_uber_400.jpgAt a September tradeshow event, Travis Kalanick, cofounder and CEO of Uber, said five words in an interview that made everyone give pause to the potential for technology to shape our world for the better, “Every car should be Uber.”

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Agent Chrome Goes Incognito in Google City

b2ap3_thumbnail_google_incognito_mode_400.jpgAgent Chrome is a pretty well-known guy in Google City. In fact, you could say he was the top of his class at Browser University, and everybody who is anybody knows who he is. When on the job, Agent Chrome sometimes needs to lay low and avoid the prying eyes of the masses around him. And this particular operation, rightfully dubbed “Incognito,” is one such occasion.

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4 Things to Consider Before Upgrading to Windows 10

b2ap3_thumbnail_why_not_windows_10_400.jpgWe all know that Windows 10 is the hot new operating system released by Microsoft this past July, with slick new features and (gasp!) the Start menu. We’ve been writing a lot of articles about how great and functional the new operating system is. Keep in mind that Windows 10 is a great operating system, but you should also take note of these four shortcomings when considering whether you should immediately upgrade or not.

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Using a Camera With Chicken Grease on Your Hands is a Bad Idea, But Don’t Tell KFC That [VIDEO]

b2ap3_thumbnail_curious_use_of_technology_400.jpgWe’ve seen some pretty incredible technology developed in the past several years, but all of it pales in comparison to the epitome of the Internet of Things: the KFC Memories Bucket. Why? Because nothing says “the future,” like printing your family’s photos out of a family meal chicken bucket.

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This History of the Autocorrect is as Fascinating as it Sounds

b2ap3_thumbnail_automated_corrections_400.jpgHow often does autocorrect breathe down your neck when you type out emails or documentation? We might have it now, but before autocorrect was introduced, every little mistake had to be resolved manually, without the help of technology. So, we salute you, autocorrect; saving us from the grammar police since the early 90s.

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Everything You Need to Know about URLs

b2ap3_thumbnail_info_domain_names_400.jpgA business’s website is one of its lifelines; it can either make or break your online presence. One of the most important parts of having a website, though, is owning your domain name. There are a lot of different choices for them, but do you know that at one point in history, they had their own individual uses and meanings?

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Humans and Robots: An Uneasy Trust

b2ap3_thumbnail_robot_killer_400.jpgAs technology grows more advanced, humans turn to robots to replace certain monotonous jobs. The goal here is to create a society where people are free to spend more time enjoying life. However, technology is prone to both technical problems and user error, which can lead to disastrous consequences.

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Find Out What the Word “Hack” and Medieval Horses Have In Common

b2ap3_thumbnail_hacker_attacker_400.jpgIn today’s society, we throw the word “hack,” around without a second thought. This is especially true in the realm of cyber security for businesses. Have you ever taken a moment to think about why the term “hacker” was chosen as the title for those who partake in sketchy online activity? What exactly makes a hacker, a hacker?

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7 Signs of Smartphone Addiction: Can You Even Put Your Phone Down?

b2ap3_thumbnail_smartphone_addiction_400.jpgIt's no secret that smartphone owners love their devices. Although, is there ever a point where smartphones become too much of a good thing? If someone can’t seem to live without their device, that’s a pretty clear sign things have gotten out of hand.

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Jurassic World in 3D is Nothing New for These Scientist

b2ap3_thumbnail_scanning_for_fossils_400.jpgWith Jurassic World hitting theaters, today seems fitting to talk about a new use for 3D printing that you might not have thought of: recreating fossils. Researchers in Kenya are taking advantage of this new technology to study and preserve fossils that could potentially be damaged by the intense weather conditions of the Turkana Basin.

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Here’s to You, Mr. Do-It-Yourself Entrepreneur

b2ap3_thumbnail_we_salute_you_400.jpgDirective presents to you “Real Men of Brilliance.” Today, we salute you, Mr. Do-It-Yourself Entrepreneur.

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How Long Can You Go for Without Your Smartphone?

b2ap3_thumbnail_smartphone_addiction_400.jpgYour smartphone is, without a doubt, a valuable business asset. It keeps you connected to your business at all times, even when you’re home; but is this a good thing? Have you ever considered what your significant other might feel if you answer your phone while out to dinner? Thanks to the indisputable power of social science research, it’s been proven that smartphones are bad for our personal relationships. Gasp!

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Has the Internet Murdered Society’s Attention Span? [VIDEO]

b2ap3_thumbnail_too_long_did_not_read_400.jpgWhen it comes to challenges, there’s no better place to turn to than the Internet. However, the Internet is also saturated with useless, time-wasting videos and articles that are meant to stimulate the mind and destroy boredom. In the face of all of this media, a lone CollegeHumor video challenges a user to endure boredom for a measly three minutes.

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Your Droid Phone is Inferior to the Greatest Droid of All, R2-D2

b2ap3_thumbnail_r2d2_400.jpgIn 1977 the first Star Wars movie premiered, entitled “A New Hope.” The science-fiction film became a hit and spawned a franchise that’s still going strong 38 years later, with the upcoming release of its much-anticipated seventh feature film, “The Force Awakens.” In fact, Star Wars is such a big deal that it has its own holiday, celebrated every May 4th (May the 4th be with you).

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A Trap So Devious that Even Admiral Ackbar Missed It

b2ap3_thumbnail_may_the_4th_death_star_400.jpgWith the long-awaited release of Star Wars: Episode VII The Force Awakens this December, today’s Star Wars Day holiday may be the biggest yet (May the 4th be with you). As a technology-loving IT company, we’re happy to honor our favorite science fiction franchise by taking a fun look at its futuristic space technology.

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Coffee! Coffee! Coffee! ...May Actually Be Slowing You Down

b2ap3_thumbnail_is_your_cup_of_joe_helping_400.jpgOn your journey through entrepreneurialism, few resources you’ve encountered are as valuable as those that will stick around unconditionally. In fact, few things are as reassuring in the morning as the smell of coffee grounds stewing in the pot, producing that mesmerizing aroma that could snap Sleeping Beauty out of her coma.

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Why You Should Think Twice about Throwing Away Working Technology

b2ap3_thumbnail_ewaste_becoming_a_major_issue_400.jpgWhen it comes to getting new technology, it’s typical to spend a significant amount of time agonizing over which product is the best. All the while, little regard is given to the disposal of one’s old tech, which often gets tossed in the trash. You may not have realized it, but haphazardly disposing of our old technology is wreaking havoc on the environment.

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Simon Pierro, the “Wizard of iOS,” is a Different Kind of Magician [VIDEO]

b2ap3_thumbnail_tablet_magic_400.jpgDo you remember the good old days when a simple magic trick was capable of bringing a smile to anyone’s face? Optical illusions, card tricks, or sleight of hand; all of these are basic tactics used by the average magician. However, Simon Pierro, a German magician, uses his iPad to come up with mind-bendingly spectacular tricks that take advantage of modern technology.

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5 Nifty Google Easter Eggs You Might Not Realize Exist

b2ap3_thumbnail_chome_easter_eggs_400.jpgGoogle is the world’s most popular search engine, and it’s grown so outrageously popular that there’s even a verb named after it; “to google” is to search for something on the Internet using Google. However, to this day, Google continues to surprise the public with fun Easter eggs, hidden functions which provide a level of entertainment to the user.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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