Directive Blogs

If you’ve made it this far into our series, good for you, you’re on your way to finishing mastering your Google Business Profile.  For the last segment of our series, let’s continue our discussion on Google Business profiles and how to really make your profile yours, and how to use it for engagement from your audience!

No matter how big your business is, you’ll always have technology expenses. It’s just a fact of the current workplace, and your profits will be inexorably tied to how well your IT works for you. Furthermore, the more IT costs rise, the more impact small and medium-sized businesses will feel from them. Today, we wanted to address this issue and how you can minimize the frustrations that stem from seemingly uncontrollable technology costs.

If you’ve been following our series, you're aware we’ve been exploring Google Business profiles and the ways you can best optimize your profile to suit your business’ needs. Now, we are going to explain how to get started with claiming your business’ profile.

Your business’ online web presence is directly related to how extensive your SEO strategy is. As you by now know, a good way to improve and manage your SEO is your business’ Google Business profile.

When it comes to Google Business Profiles and Google’s algorithm your business’ visibility may depend on how good your business’ profile is. We further explain how to optimize your profile to not only comply with the practices demanded by the almighty Google Search algorithm but also provide searchers with the exact information they need. 

Manufacturers have long been at the forefront of technology. Today, this trend continues, but with new, innovative tools that are designed to make business more efficient and workers more productive. This technology has helped much of the manufacturing sector despite costs continually rising, supply chain interruptions, and other variables. Let’s take a look at some of the major technology changes that have fueled manufacturers during the past few years. 

With so many different technologies being used in business, it can sometimes be too much for the people out there who aren’t as tech-savvy as others. In fact, some of the people you will work alongside will not be able to grasp some of the simplest technology concepts. Unfortunately, these people don’t know a fraction of what they need to know about the technology they use, and it could put your organization at a disadvantage. This month, we thought we’d give you a few pointers on how to talk to your coworkers who aren’t as knowledgeable as you are in technology or any other field.

Look, I’m not going to pretend that the executive level of any size of business doesn’t already have plenty on its plate. Having said that, it is important that a business’ top dogs are on the same page as its IT team members. Let’s run through the different points that this relationship should focus on for your operational benefit.

Let’s begin by making one thing abundantly clear—all businesses and industries could potentially be targeted by ransomware, regardless of their size or target audience. However, as of late, some industries have been targeted more and more. Let’s examine some of the commonly targeted industries that ransomware is frequently waged against.

Social media is often seen as simply a consumer technology that has limited value to businesses, but you might be surprised by how much proper use of social media can impact it. Here are four benefits your business could potentially see from using social media websites and applications.

Technology advances at an incredible rate, and the successful business has much work to do in order to keep up with it. How does your organization’s ability to change and adapt hold up compared to your competitors? This concept, dubbed business agility, is of critical importance in today’s fast-paced business environment, and if you aren’t prepared to assess it, you might be falling behind the competition.

Let me ask you a question: is there anything in your office that doesn’t rely on technology in some way, shape, or form (and no, the old coffeepot that makes the perfect cup doesn’t count)? Increasingly, the answer to that question is “no.” Let’s review how much the average business nowadays relies on IT to really reinforce how ubiquitous technology has become.

It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.

What does your IT budget look like for the remainder of this year? According to Gartner, your IT costs might be increasing. So, we ask you this: are you being intentional with your IT spending, and are you spending your business’ hard-earned revenue on technology which advances your organization’s ability to succeed? Let’s take a look at Gartner’s study to see what we can learn from patterns in IT expenses.

Every expense that your business takes on needs consideration. When you are looking to keep your business productive, you need to focus on keeping downtime to a minimum. In order to do that you need to have tools that don’t take a lot of work-time maintenance and have professional perspectives available that can help keep operations running when issues with your business’ technology do happen.

We always hear about how innovation drives business. This has been typically true for the whole of human existence. As businesses have tried to stay profitable among the problems they’ve faced throughout the COVID-19 pandemic, we are beginning to see a troubling trend where new products are released with a laundry list of new features, but aren’t really enhancing the customer experience. Today, we look at how businesses have enhanced their marketing efforts to make products that don’t provide the types of innovations that are useful to customers. 

When you run a business, solid decision making is crucial to achieving success. This goes from hiring and managing your staff, choosing the right prospects, supporting your customers, and procuring tools and resources that make your business possible. Today, technology is not only important, it is a major consideration when determining your yearly budgets. Let’s go through a couple of tips on how to make the best technology decisions for your company.

When all is said and done, being a manager is a far different experience than being an employee. So, when you promote one of your team members to this position—or perhaps you’ve recently been promoted to management yourself—it is important that a few practices are incorporated into their new workflow. Let’s go over these practices, and how the right IT can help.

Technology enables some amazing things for businesses, but it can influence the way you both look at operations and the way your business functions. Not all businesses have the capital to make these large technology investments. You are far from optionless, though; today we want to discuss some of the better investments you can make in your technology infrastructure, in particular ones that won’t drain your budget.

It’s important to make your website as accessible as possible to your audience. Obviously, you want to accommodate all the different customers and visitors you might have, and if you provide a poor experience for a person, they might not stick around and become a customer. This is nothing new, and over the years there have been discussions about ADA compliance and accessibility for websites. This blog is going to demystify this topic.