Directive Blogs

When it comes to search results, all search is local. The more connected you are to your community, the better your chances are to rank higher in local search results. While there are a variety of steps to increase your local search marketing, the most basic, but critically important, is to ensure that Google knows where your business is. If your NAP (Name, Address, Phone Number) isn’t consistent throughout your presence on the internet, there is a chance that you may not appear in your localized search results.

2020 has provided a stark new reality when it comes to education. While many schools across the country are trying their hardest to get students back in the classroom, the situation with COVID-19 is making it extraordinarily difficult. Students of 2020 are going to be doing some of their schooling online, there is no way around it. Today, we’ll take a look at some of the technology that is making this distance learning possible.

Professional services include some of the oldest professions in the world, and some of the newest. Regardless of what kind of professional services business you run, it is hard to continue to meet your customer’s needs without incorporating some technological changes. Furthermore, there are new innovations that can help your business thrive. Let’s examine some of this technology to see if it could benefit your business.

How concerned are you about your data privacy, as a consumer, particularly when you entrust it to another business? If you answered “very”, you aren’t alone… 87 percent of Americans consider their data privacy to be a human right. Having said that, most don’t pay near enough attention to their own security precautions. Let’s take a few moments and examine this trend.

Business analytics are a growing field, as all businesses can see benefits to their operations through the optimized performance and decision making that these kinds of analytics enable. Let’s go over business analytics, and how they can be used to your advantage when applied to your technology.