Directive Blogs

Technology can be complicated, and it doesn’t help when all you hear is an alphabet soup of acronyms used to describe it. As professionals, this kind of jargon has become a second language to us and it is easy to forget that not everyone will recognize these acronyms. For your reference, we’ve assembled some common ones you’ll probably hear us use.

When you market your business’ services you want to make sure you are marketing effectively! With too broad a target market, you could be wasting your marketing efforts. You want to narrow your marketing focus - so try target marketing. By doing this you will be breaking your marketing into groups. Then you will narrow those groups down, to those that would need your product or services the most. 

Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your business!

If you’re in business today, there are three words that are critical for you keep in mind: Cybersecurity. Is. Important. As such, every business needs to have taken the time to put together a cybersecurity policy--a set of guidelines that instruct the business how to proceed with the highest level of security possible. We’ve taken the liberty of suggesting a few guidelines for your business to follow as you do so.

Big data, or massive data sets that can be used to make inferences and reveal patterns, has become an increasingly important part of modern business and can be leveraged in many different ways. There are a few different options for storing this data available, which the use case for the data will dictate. Here, we’ll evaluate whether a “data lake” or a “data warehouse” would better suit your needs.