Directive Blogs

Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.

A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?

The Internet is an amazing tool in and of itself, but like many tools, it can sometimes work better if other tools are used alongside it. These additional tools are called plug-ins. Here, we’ll discuss what a plug-in is, and how they all help us use the Internet a little better.

Computers use quite a lot of different types of protocol to function. In particular, the Internet takes advantage of protocol to a great degree. You might recognize terms like Hypertext Transfer Protocol Secure, Transmission Control Protocol/Internet Protocol, File Transfer Protocol, Internet Message Protocol, and Post Office Protocol. But what exactly is protocol, and why is it important?

There’s a big risk associated with implementing any new technology solution for your organization. For one, it’s difficult to know how a specific solution will run without first implementing it. This leads many businesses to avoid implementing a new solution for fear that it won’t be worth the investment. On the other hand, if they fail to implement a new solution, they could potentially lose out on valuable new tools they could use to succeed. How can you get around this issue?