Do you know what almost every business in the world has in common, from the likes of Walmart, Amazon, and Samsung, to the many establishments (like yours) that have made Oneonta their home? There are actually two things: one, they all use technology in some way to enable their operations, and second, this technology can sometimes stop working.
Everyone is talking about Social Media and using it for their business. The benefits are pretty clear; you should be using social networks to market your organization, but how does that affect your search engine ranking?
Links from relevant and important sites have always been a great way to get traffic & acceptance for a website, but how does Google rate links from platforms like Twitter and Facebook to your website?
In a world where we are always connected, always wired into the system, it's incredible to think how much information about us is being broadcasted into the void. Everyone's doing it; Taco Bell wants you to call them toll free to chat about your experience, Facebook wants your full name, as opposed to a fake screen name, Microsoft wants to gather information about your computer every time something crashes. Is our privacy really being invaded? We'll talk about privacy, and the popular Palm Pre phone that seems to be taking Data Collection too far.
The time to implement a social media policy is now.
Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world. Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.
It's more likely than you think. This month, video advertisements will be showing up for the first time ever in traditional paper magazines.
We grew a lot in 2009. This is a great thing but it has also exposed a lot about our company that we want to improve on. It's pretty obvious what we need to work on to support the growth we expect in 2010 and beyond.
While this isn't a complete list, here are 10 of the things we are going to focus and improve on this year. They are in no particular order:
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