Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.
Have you ever wondered how the Internet is capable of connecting countries on the other side of the world? You may already be aware of this, but the Internet’s cables run deep underneath the ocean’s surface, all around the world. In fact, you might wonder how we could even keep these cables safe when they’re submerged underneath such an immense amount of water.
Just like a mighty octopus, the Internet’s tendrils wrap around the Earth, connecting countries and infrastructures in unprecedented ways. Almost all of the transoceanic digital communication, including phone calls, emails, and pretty much any Internet communication, relies on these cables. According to WIRED magazine, the first telegraph wire was laid across the Atlantic Ocean in 1866, which set the precedent for using wired technology for overseas communication. The cables which followed were typically laid along trade routes, with more modern cables following suit. Later on in the 1950s, the standard shifted to coaxial cables which could carry telephone conversations. Today, the standard consists of fiber-optic cables that can transfer huge amounts of data at an incredible rate.
Here’s a video of how these cables are laid:
And a map of where they’re all located:
These cables have become an absolutely imperative part of how society communicates. Yet, these cables are at much greater risk than you might think, and most people don’t really worry about them until a potential problem presents itself. In fact, they’re often forgotten about until something goes wrong, though it’s not unheard of for submarines and other entities to take interest in these wires.
According to WIRED, the following situations are generally threats to the Internet wires: seismic activity, the various undersea creatures (primarily sharks), and even international intervention. However, by far, the most common issue is the last one you might think of: ship anchors and fishing nets, which account for about 60 percent of any cable destruction activity. This is why maps will now mark the location of these wires, as severing them can lead to serious consequences.
When you think about it, wouldn’t it be really easy to completely sabotage communications? Messing with undersea cables happened in previous World Wars, but such deplorable actions haven’t taken place in recent times. Still, it never hurts to be cautious and consider worst-case scenarios for catastrophic events like these. Now that we’ve renewed your curiosity in these cables, what are your thoughts on them? Do you think they are an antiquated method of deploying data throughout the world? Let us know in the comments.
Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...
Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.
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Whether your site needs a complete strategic overhaul or just a visual refresh, our services can transform your existing platform. A redesign rebuilds your site from the ground up to improve functionality and user experience, while a facelift applies a fresh visual style to modernize its appearance. Ultimately, these modernizations ensure your website not only captures attention but also performs optimally on all devices and meets current digital standards.
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Mobile-responsive design ensures your website automatically adjusts to fit any screen, providing an optimal viewing experience on everything from smartphones to desktop monitors. This approach guarantees that all users can easily navigate and interact with your content, eliminating the need for frustrating pinching and zooming. In today's mobile-first world, a responsive website is essential for maximizing user engagement and is a critical factor for achieving higher rankings in search engines like Google.
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We provide expert support for websites built on WordPress and Joomla, two of the world's most popular content management systems. Our team handles everything from routine updates, security monitoring, and plugin management to troubleshooting complex issues to keep your site running flawlessly. This ongoing maintenance ensures your website remains secure and performant, giving you peace of mind and freeing you to focus on your business goals.
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We help you connect directly with your audience through targeted email and direct mail marketing campaigns. Our email strategies deliver timely, personalized messages straight to your customers' inboxes for immediate engagement, while our direct mail services create tangible, high-impact pieces that cut through the digital noise. By integrating both channels, we create a cohesive marketing strategy that reinforces your message, improves brand recall, and drives a stronger response from your most valued customers.
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We design compelling brochures, fliers, and a wide range of other sales materials to support your tangible marketing efforts. Our creative process ensures every piece maintains a consistent and professional brand identity, helping you build recognition and trust with your audience. These high-quality, physical materials make a lasting impression and equip your team with the effective tools needed to convert leads into loyal customers.
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Our logo design and development service is a strategic process focused on creating the visual cornerstone of your brand's identity. We collaborate closely with you to understand your company's mission and values, exploring various concepts to craft a unique and memorable mark. The final result is a versatile and professional logo that effectively represents your business across all marketing materials and digital platforms.
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We provide professional content writing services to create original, high-quality copy for your website pages, blog posts, social media, and other digital marketing needs. Our process focuses on developing a consistent brand voice and strategically incorporating relevant keywords to improve your search engine optimization (SEO). The result is compelling and informative content that engages your target audience, establishes you as an authority in your field, and drives valuable customer action.
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We begin by developing a comprehensive marketing plan, a strategic roadmap built on in-depth research and tailored specifically to your business objectives and target audience. Beyond just creating the strategy, our team handles the complete marketing campaign fulfillment, executing every tactic from digital ad placements to content distribution. This integrated approach ensures your marketing efforts are seamlessly managed from concept to completion, allowing for cohesive implementation and dynamic optimization to achieve the best possible results.
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We specialize in creating robust eCommerce solutions and online stores designed to turn your website traffic into revenue. Our development process focuses on building a secure and user-friendly shopping experience, complete with intuitive product catalogs, seamless checkout, and integrated payment gateways. A professionally crafted online store allows you to sell your products 24/7, expand your market reach, and provides a powerful platform for business growth.
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Our social media marketing service helps your business build a dynamic presence on the platforms where your target audience spends their time. We handle everything from developing a content strategy and creating engaging posts to managing community interactions and running targeted ad campaigns. This comprehensive approach allows you to foster genuine customer relationships, drive qualified traffic to your website, and achieve measurable business growth.
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