Directive Blogs

When was the last time you gave the time of day to your business’ phone system? The Internet has largely made traditional telephone solutions obsolete, yet countless businesses still cling to them for dear life. Still, dismissing the importance of the telephone as a way to connect with your customers would be foolish, so our focus today is how businesses like yours can implement phone solutions that leverage the good while eliminating the bad.

Does your business really still use that old fax machine? Chances are, it’s just taking up space and costing your business valuable time, money, and resources that would be better spent elsewhere. Let’s look at how a fax machine can actively hold your business back, both in terms of operations and budget.

For decades, the business phone was a tether, firmly rooting you to your desk. Missed calls and unheard voicemails were just part of the deal if you stepped away. Today, when a lot of businesses rely on remote and hybrid work, that's no longer acceptable. It's time for a significant upgrade, and Voice over Internet Protocol (VoIP) is the answer.

It’s easy to look at your business phone system and think to yourself, “Well, the old girl is doing the best that she can,” as if it’s a beloved senior work horse with arthritis. We’ve mentioned this in a previous blog about how Otsego county businesses have been left in the dust with these older phone systems, so most business owners have no idea that they have been missing out on a ton of really great innovations.

In this post, we’re going to talk about some of the more advanced integrations that a cloud-based phone system can bring.

Email marketing can be a powerful marketing tool for businesses. After all, you want to stand out enough that you get noticed, clicked on, read, and interacted with. To maximize the effectiveness of your efforts, it's beneficial to approach your email marketing by following a few key best practices.

Let’s talk about some of these email marketing best practices that your business can and should utilize the next time you take advantage of this particular marketing medium.

With so many emojis out there, you’d think there would always be one that says exactly what you mean in any given situation. Well, Google wants to make this a reality, and with their new Gboard mobile keyboard Emoji Kitchen, you’ll get to take advantage of emojis in fun and exciting new ways, like, for example, blending two emojis together. Let’s go over how you can use Emoji Kitchen.

Skype, once a popular and beloved video chat platform, has reached the end of its rope (in a manner of speaking). Microsoft is discontinuing the 20-year-old communication application, instead focusing its efforts on Microsoft Teams. The last update to Skype will be on May 5, but that doesn’t change the impact Skype had on the development of modern communication tools.

For years, the telephone has been one of the most tried-and-true business communications solutions, and that trend will continue into 2025. If you’re still using the phone solutions of the past, however, you’ve got some upgrading to do. Here’s what you need to know about the best communications investment you can make: Voice over Internet Protocol, or VoIP.

Communications are an important part of any business’ offering. This can be as simple as having a phone line to as complex as to need integration of multitude of different tools designed to push your business forward.

Many of today’s businesses span continents. That’s not an exaggeration. With faster Internet speeds fueling remote workforces, some businesses choose to strategically use workers from all over the globe to create and sell their products or services. In today’s blog, we’ll discuss some of the adjustments and alterations that you need to make when relying on truly remote teams.

Telephone systems are a crucial part of any business. Voice over IP, or VoIP, takes telephone systems one step further by making the service more accessible, flexible, and affordable for SMBs. Today, we want to highlight some of the benefits you can expect from using a VoIP system.

Sorry for the loaded title. There’s a lot to talk about, even for those of you who don’t use or even know what Telegram is.

We’ll try to sum this up, because we think there is a lot to say about security and the nature of technology in this, and like all things these days, there’s some odd rabble-rousing about this whole series of events. Who’s up for a wild ride?

Streamlining communications for small businesses can significantly boost efficiency and elevate overall performance. However, achieving this isn’t as simple as just deciding to implement it. This month, we’ll explore some key advantages that a unified communications platform can offer.

Collaboration is at the heart of any effective business. Most organizations today are trying to make the most of their limited resources, and one of the ways to do this is with a solid collaboration strategy. Here’s how you can do the same to avoid siloing tasks and squandering your workforce’s potential.

Email is a hugely effective tool that you can use to boost your business’ marketing efforts, provided you use them correctly. If misused, however, email marketing can be less beneficial (or worse, actively harmful) to your business’ self-promotion.

Communication is a big part of business. It builds the collaborative space needed to efficiently get work done and provides the platform in which to handle any and all customer concerns. In today’s blog we are going to go through all the things that makes Voice over Internet Protocol (VoIP) one of the most valuable pieces of technology any organization can implement.

In the realm of business communication, a seismic shift is underway. Traditional phone systems, once the backbone of business communication, are being phased out. In their place, Voice over Internet Protocol (VoIP) systems are taking center stage.

But why is this change happening?

Voice over Internet Protocol, or VoIP, is a technology that enables phone calls over the Internet. It offers a modern alternative to traditional phone lines with various advantages, like cost savings and advanced features. VoIP is revolutionizing business communication and is an essential tool for today's organizations, particularly with the rise of remote work. Here's why it's so popular among modern businesses.

When it comes to running a successful business, customer confidence is everything. It can make or break your business’ reputation. If you’re too reckless with your customers, why would anyone else be willing to sign on with you? Thankfully, there are plenty of ways you can build customer confidence, and technology plays a pivotal role in many of them. Today, we want to explore how you can build customer confidence through the use of business technology solutions.

Effective teamwork is indispensable for business success. Collaboration stands out as an extremely important consideration, yet devising a strategy that expedites project completion and enhances service delivery poses challenges. This week, we get into modern collaboration practices and how technology can help you improve collaboration.