Recently we’ve seen figures, public and private, lose their jobs and sometimes even their careers over things they’ve posted not only in the present but the past on social media. While public figures may have the resources to put up a fight, those in the private arena often don’t, and so the double-edged sword of attention can be particularly sharp. Once average people attract the all-seeing eye, never forgetting and unforgiving memory of the Internet, they find the weight of public opinion brought down upon them; with all the consequences - positive and negative - such attention may bring.