Directive Blogs

Whether you love, hate, or are just indifferent about Facebook (no judgement here), it’s worth configuring and locking down your account to control what others can see about you.

Facebook is front and center when it comes to privacy-related issues worldwide, so in this blog we are going to discuss how you can take control of your personal information. This post will also serve as an excellent starting point for anyone who doesn’t understand 2-factor authentication.

It’s not a secret (well, not anymore) that the big tech companies have influence. These companies, that include Apple, Google, Amazon, and Facebook, have been in the spotlight more and more as the argument of data privacy has gotten louder and louder. Public sentiment is starting to blow back on their business model--and since, Yahoo, once the predominant name in Internet-based services, was broken up and sold to Verizon for cents on the dollar after being at the center of the largest data breach in recorded history--there have been rumblings that there has to be something done to protect the public from major publicly-traded technology companies that use individual’s data in ways that some deem unethical.

Facebook is a powerful networking tool that can help you build relationships with new professionals and introduce your product or service to entirely new markets and groups of people. That is if you know how to use it. Here are five steps you can take to get started with Facebook and use it to build a professional network.

The advantage of Facebook is also its disadvantage: the fact that you’ve likely got a large variety of people on your friends list. While this works out great for networking, it may mean holding back on posting a personal opinion if it isolates or offends someone you’re friends with. To get around this social dilemma, Facebook allows you to hide your status from one or more friends. Here’s how to do it.

In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.

Have you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.

Since 2014, Facebook has quietly featured Safety Check, a crisis response tool that lets users in areas struck by natural disasters or other emergencies to confirm their safety on the social network. Originally, Facebook itself would have to activate a Safety Check, but that has changed--the power to activate a safety check is now in the hands of the stricken community.

The Internet is always changing, and anyone who has been using it for a while has experienced this change for themselves. While it might be strange to think about, the latest statistics have proven that the current changes to the Internet are some of the most significant--especially for businesses. “Online business as usual” will be significantly different moving forward.

If you use Facebook, you likely have a lot of personal information stored there. If you use it for your business, then your professional reputation also partially relies on what you put into the social network. If you aren’t protecting your Facebook account, you could be at risk for identity theft or worse. That’s why using two-factor authentication on your social media accounts is becoming more important than ever.

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.

ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.

There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!

Partners can find the USMR Project Template under Shared Templates on the ConnectWise University.

*Note* An update version for 2014 has been posted to the ConnectWise Marketplace
Search for "Ultimate Social Media Rig - Revised 2014"

Facebook, the enormous social network that shouldn't need an introduction for anybody, has been a fantastic way for small businesses (and major corporations and brands, and just about anyone else) to promote themselves. If you haven't established your company on Facebook (which is free, by the way), a new offer from the social network might help sweeten the deal.

The words Productivity and Internet have been fit together in many different sentences, and usually in the sense that the Internet is a Productivity-killer. Take Facebook, for example; there are many arguments stating that Facebook is costing companies billions of dollars because employees are spending too much time on the social network while at work. Of course, Facebook (and the other social networks) are practically mandatory for businesses who want to market themselves. Other companies are clamoring that personal social media use greatly improves productivity and employee moral.

There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?

Directive has had the pleasure of working with David Mann for over 10 years. David owns Alta Log Homes in Upstate NY. Alta is a leading manufacturer of Log Homes. David is an expert in building Green, Energy Star dream homes and a great guy.

His website is http://www.altaloghomes.com.

We set him up with the Ultimate Social Media Rig a few months ago along with some coaching services to get him started. He's been pretty religious about posting and using it.

He sent me an email asking what recommendations I'd have to get more out of it now that he's "warmed up" and has a little more experience with Social Media.

Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]

Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.

Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]

Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!

Part 5 of 7 - Measuring the Performance of your Facebook Advertisement  [Series]

ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).

The social media revolution has taken the world by storm, so much in fact that some people are completely at the mercy of their smartphones. However, the dark side of social media, especially Facebook, grows more apparent every day, especially when it comes to both cybersecurity and personal privacy. Are you sure that your Facebook settings aren’t giving away a little too much of your information to the powers that be?

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

Social media addiction is a problem that plagues most modern businesses. Even though it’s a best practice to leverage social media to your business’s advantage, it’s a well-known fact that social media addiction can lead to wasted time and distractions in the office. In order to beat social media addiction in the office, it’s best to understand how it comes about, and what you can do to help your workers leave it alone, rather than locking everything down completely.