Facebook has come a long way. Originally designed as a networking tool to be exclusively used by college students, Facebook now has 1.44 billion active users, making it the world’s largest social network. Today, businesses take Facebook seriously and utilize it for their marketing initiatives. However, it’s still viewed as a time-waster by many office managers who restrict or ban employees from accessing it.
Facebook makes it easy to connect with everyone; unfortunately, this includes people that you may not want to connect with. Whether it is the person you once had an awkward date with, or a hacker looking to hijack your profile, you can make sure that only the people who you want to see your post will be able to by adjusting your security settings.
Facebook has recently achieved one billion active users. Being on top of the social media world comes with a price. Facebook has become one of the top 10 most hated companies in America, this according to a January 2013 study from news site 24/7 Wall St. This survey takes into account customer and employee satisfaction and, most of all, stock prices.
The time to implement a social media policy is now.
Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world. Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.
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