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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

2014 Technology Trends: Mobile Computing

b2ap3_thumbnail_mobile_device_trends_400.jpgThe advantage of staying on top of the latest technology trends is that your business can utilize the newest solutions designed to give your company the competitive edge. New technology makes doing business easier and increases profits. There are three hot technology trends in 2014 that you should know about. We've looked at two trends already, now to our third, mobile computing.

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5 Essential Questions to Ask When Buying Mobile Devices for Your Business

b2ap3_thumbnail_mobile_devices400.jpgRemember back when buying mobile devices for your business meant choosing between a handful of laptops? Thanks to the increased proliferation of devices like smartphones, tablets, netbooks, and the development new hybrid models, it's become quite the task to pick out the right make and model. Here are five questions to consider when picking out mobile devices for your organization.

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iOS vs Android: Who Won in 2013?

b2ap3_thumbnail_android_or_ios_400.jpgIt's a classic battle. Android versus iOS, a technological battle royale for our portable device hearts. It was a very interesting year for both platforms as iOS launched the largest revamp of its software to date with iOS7, and it seemed like every budget device out there was running some sort of Android software. Apple critics were quick to point out that their new software had astonishing similarities in both looks and feel to Android, while Android critics were quick to point out Apple devices with the new A7 chip were faster and more powerful than anything else on the market. So, who won out in 2013? The numbers may surprise you.

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XD Design Offers Green Power Boost

b2ap3_thumbnail_xd_design_solar_400.jpgSmartphones and tablets are everywhere, and it's no secret that people are tied to their devices. App markets are filled with all types of software that, if used properly, can help manage every aspect of a person's life and connect them to databases filled with humanity's accrued knowledge. The polling professionals at Gartner found that over 1.2 billion such devices were purchased in 2013 alone. This boom gives innovators new markets to explore. XD Design is doing just that with their line of solar-powered chargers.

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Is Augmented Reality the Future of Marketing?

b2ap3_thumbnail_arstorm400.jpgConcocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

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3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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Nokia has 25/20 Vision

b2ap3_thumbnail_nokia400.jpgIt's no secret that Microsoft is trying to implement a full court press regarding the Windows RT operating system by trying to get it on as many tablets and phones as possible. However up until this point the only company still producing these devices was Microsoft itself. Now Nokia has entered the fray with their Lumia 2520. Microsoft recently purchase Nokia, however, the merger will not be complete until sometime next year, so this still feels, looks like, and operates the way you would expect a Nokia product to.

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I Ain’t Afraid of No Lost Cell Phones

b2ap3_thumbnail_drac400.jpgWhat is the scariest situation you can imagine? Being chased by a werewolf? How about being boiled alive in a witches brew? Or what about succumbing to a zombie hoard? For people that are nomophobic, these monster-filled situations would be preferred compared to their greatest fear; being without their cell phone!

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The Horrifying Reality of Nomophobia

b2ap3_thumbnail_frank400.jpgWhat are you terrified of? Spiders? Heights? Deep water? Financial problems? Shockingly, the greatest anxiety among humans is public speaking, even ranking above the fear of death! But, for some people, these things would be readily faced in lieu of their greatest fear; being cell phone-less! Oh, the horror!

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4 Ways Increased Tablet Sales Are Changing Business

b2ap3_thumbnail_tab400.jpgAccording to a new study from the International Data Corporation, tablets are expected to outsell PCs for the first time in the fourth quarter of 2014. While mobile device sales have been trending this way for years, this is the first time the mighty PC will be dethroned by a gadget. What does this mean for your business?

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What Does a Fully Realized BYOD Environment Look Like?

b2ap3_thumbnail_bywowd400.jpgThe growing popularity of employees bringing in their own devices into the workplace (BYOD) is challenging the traditional model of IT for businesses. Many companies are embracing BYOD and adapting their IT networks accordingly. With the way things are trending, it's important to ask yourself where all of this is heading, and consider what a fully realized BYOD environment will look like.

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4 Mobile Technology Features Every Business Needs

b2ap3_thumbnail_mobileblue400.jpgAre you looking to enhance your business with new mobile technologies to give your workforce the competitive edge? If so, then we recommend that before you go out and purchase new mobile devices, you first need to understand the technology requirements of your organization. Here are four crucial needs you will want to consider.

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In the Wireless Age, Your Wired Network Might Be Outdated

b2ap3_thumbnail_wireless_strategy_400.jpgBusiness owners are taking great strides toward freeing themselves from the confines of the office environment once and for all. This means integrating wireless technology into every aspect of the way you handle operations. However, there are still some uses for wired technology that wireless cannot facilitate.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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