While it is common to consider social media just another form of entertainment or worse, an outlet for narcissistic behavior, it is for some one of the few outlets people have for their voices to be heard and listened to. A computer, tablet, smart phone and - as the IoT becomes more prevalent - even your appliances will allow average people to not only communicate with their ‘friends’, but with the world. While good social media practices are essential to many a business, we also need to recognize the power that social media brings to the people and by extension to your business.