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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: PowerPoint as a Multi-Purpose Tool

Microsoft PowerPoint is a well-known solution - well-known enough that the product has become synonymous with the task, regardless of what program one happens to use. Of course, this doesn’t mean that one necessarily must use it to create a presentation to go with a sales pitch. For this week’s tip, we’ll suggest a few other tasks you could complete with the help of a PowerPoint presentation.

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Tip of the Week: How to Properly Search Google

Google is the most visited website in the world. That distinction doesn’t come easily as 4.2 billion people are active users of the Internet. Google claims to process around 3.5 billion search queries per day, or 1.2 trillion searches per year. As a result, it has become the world’s most successful advertising site, which can actually be a hindrance for users looking to get information about a subject.

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Think PR is Only For Putting Out Fires? Think Again!

There’s this off-handed idea that you only need public relations if you or your company has made some type of mistake. Kind of how no one knows about a celebrity’s PR rep until they’ve done something wrong - like cheated, lied, stolen, etc. Nowadays, that’s no longer the case. You don’t only want to be seen when something goes wrong and you have to fix it. The trick with public relations is to put enough flame-resistance out there beforehand to help lessen the intensity when something does go wrong. Your public relations are the only way you can have any control over public opinion, so you need to be sure to implement a strategy along with your marketing.

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Small and Medium-Sized Businesses Need to Prioritize Data Management

For the small business, being more efficient with resources can make a massive difference. In fact, it can be the difference between organizational sustainability and organizational failure. The bottom line is that, no matter how big or small they are, today’s businesses need to be smarter to compete. As a result, some businesses have begun to utilize data management platforms (DMP) in order to put themselves in a better position to understand their business, their market, and their customers. Let’s take a look at the DMP, and how it works to help businesses like yours be more effective.

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Contemporary Cyber Threats You Should Know

Cybersecurity is a critical part of managing any business. This is especially true nowadays when there are countless individuals and organizations formed specifically to steal credentials and sensitive information from your organization. Today we will be dedicating some time to how your business can reinforce proper cybersecurity practices.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

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