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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: Introducing Evernote Templates

Evernote is a neat note-taking app that many users have found works for them, as it can be used to keep notes organized in a better way than a traditional notebook. With new features that can offer you plenty of functionality, Evernote might just be the note-taking solution you’ve been looking for all these years. This week’s tip is dedicated to one of the best new features of Evernote: templates.

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Tip of the Week: You Better Test Your Backup

Data backup can be the difference between a business that fails and a business that succeeds. After all, if an organization suffers from a data loss incident so bad that it has to deploy its data backup, it wouldn’t be able to survive without it. With a data backup and disaster solution, you can ensure business continuity. But what does this kind of system need in order to succeed, and how can you make sure your organization benefits from a data backup system in place?

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Human Error is a Major Problem for Businesses

There is always going to be user error in the workplace. Even the best workers make mistakes sometimes. You naturally want to reduce these occurrences as often as possible, but for the purposes of training and whatnot, you want to assume the worst: that any worker, even the most dedicated veteran, could potentially make a business-ending mistake. Thankfully, there are ways you can make sure this doesn’t happen for your business.

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Automation is Exciting, But your Employees Might Be Worried

It’s no secret that business operations have a lot of moving parts that need to be considered. The thing is, these parts are most likely the simplest elements of any workflow, but take up large portions of time simply due to the number of them that need to be addressed.

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How to Frame Your Marketing Around Major Holidays

Whenever a major holiday is coming up, you’re likely confronted with multiple reminders of it in your daily lives. You may see commercials on TV, receive emails from companies, get flyers in the mail. You’ll see specialized packaging for brands you buy every day that reflects the upcoming holiday. It makes sense why companies are doing this - holidays celebrated by the general population give a business an excuse to get in contact with the consumer. And, this often leads to an uptick in sales.

You can do the same for your small business. The key to succeeding with holiday marketing is framing your marketing correctly in terms of your language and the imagery you use.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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