Directive Blogs

Search engine optimization can be a relatively simple concept while simultaneously being complex and nuanced. On the surface, Google advises us to focus on having a quality website and content to match, while behind the scenes, hundreds of secret metrics are weighed and balanced to deliver your ranking. Then there are the experts who have purportedly cracked the code or figured out the “one easy fix that brings instant success.”

It’s always exciting when you can expand your business’ influence with a new location, but this excitement brings with it all kinds of complications. There’s always something, whether it’s the technology for the new location or the logistics surrounding the opening. Let’s look at how you can make sure that technology is not the thing that holds your business back from opening a new location.

A New Year can be about self-improvement. Most of us make lofty goals to spend more time at the gym, or to stop sneaking spoonfuls of uncooked Pillsbury Cookie Dough right out of the tube from the back of the fridge at four in the morning. Some of us accomplish our goals, and some of us have gotten really good at hiding that Pillsbury Cookie Dough wrapper in the bottom of the trash so nobody realizes it’s gone. All joking aside, it feels good to make accomplishments, and I truly hope that anything you set your mind to is able to happen for you.

If you are looking for an easy resolution that will help you sleep better at night and is extremely easy to maintain, I’d highly suggest that you prioritize your own personal cybersecurity in 2024.

It will take a little effort, but trust me, it will save you a lot of headache down the road.

Happy New Year! It’s officially that time when we all make resolutions meant to help improve ourselves, so why not include your business? Better yet, why not make business resolutions that you’re more likely to keep?

Let’s explore some of the ways that you can design your business’ resolutions to maximize the likelihood that you’ll keep them and benefit from them in the long term.

Running a business may never be totally smooth sailing, but it doesn’t have to be a complete grind all the time either. Managing complexities with your business’ technology is a good way to ensure that things move ahead with some efficiency. Today, we look at four ways to effectively handle complexities in the realm of business technology.

Did you know that a lot of technology investments go over budget or don’t necessarily provide the return that was intended? With technology playing such an important role in business, getting the right technology to fit your business is critical to your efficiency efforts. It’s not always as easy as identifying features in a huge software profile or using the cloud for everything. In today’s blog, we offer five useful tips to help you make informed decisions about your business’ technology.

Productivity is the lifeblood of any business, and understanding what it entails is paramount for every decision-maker in the corporate world. The concept of productivity is highly contextual, as no two businesses operate in the same way or are managed identically. Today, we present a set of key performance indicators (KPIs) that you need to consider. These twelve metrics will assist you in gauging whether your business is meeting productivity expectations or falling short.

Ransomware has rapidly climbed to be one of the most dangerous and feared malware attacks that is used nowadays. It’s gotten to the point that, if you wish they would just stop, we can hardly blame you.

Unfortunately, there is no reason to believe that ransomware is going anywhere.

Scams are everywhere in our highly digitized world, which makes it especially important that everyone is prepared to deal with them—both personally and professionally. The publication Consumer Reports’ cover feature for its August 2023 edition is dedicated to exactly this goal: helping its readers avoid the various scams and threats out there. Let’s look at some of the advice shared in the article, and compare it to the best practices we recommend.

As remote access has enabled more and more people to work from home, a business’ security has become harder to reinforce. After all, while you can control the solutions you have protecting your business, you don’t have much control over the solutions that your employees have at home. Here, we’ve provided some of the best practices that you should reinforce when your team is working remotely.

With collaboration remaining an important component of any successful business, it’s important to foster productivity and innovation through strategic implementation of technology solutions designed for this express purpose. Today, we want to discuss some of the aspects of collaboration you need to know to do it more effectively, as well as technology that facilitates this process.

For the small business, technology is an issue; and reasonably so. For something that holds so much importance for an organization, there are bound to be problems attached. These problems can disrupt efficient workflows and ruin some situations. In this week’s blog, we will take a look at four things you can do to cut down on your technology troubles. 

The threats for businesses to get hacked or deal with data breaches of some type are more pressing now than at any other time in the digital age. It’s as if there are thousands of cat burglars on the prowl looking for a way into your business. If one of them is successful, it can bring some severe consequences for your business including financial loss, reputational damage, and even legal issues. In this week’s blog we will go through some of the actions you need to take in the case of a network breach. 

We talk a lot about phishing. What it is, what it does, and perhaps most critically, what it looks like. However, have you ever expected a phishing email to look like… nothing? As in, a completely blank message?

If you answered, “no,” that’s exactly what today’s cybercriminals are counting on.

Let me ask you: how confident are you that all of your data is in your control? How confident are you that you have access to it as you need it? How confident are you that it is properly secured, wherever it is being stored?

These are all important, arguably critical, questions to know the answer to. They are also all questions that are best answered by storing your data centrally.

Do you have an old Google account that you created years ago, only to replace it later with one that is more on-brand and less filled with spam messages? You’re not alone, but as you might expect, these accounts can create more problems than they are worth if you let them sit around unused for too long. Perhaps that is why Google is planning to shut down any old Google accounts that have remained dormant for the past two years.

If your time is anything like mine, you often find it taken up by task after task, with all these responsibilities fighting for your attention. You’ve probably found yourself staring at your to-do list, trying to figure out what to tackle next, more times than you’d care to admit.

Password changes, multi-factor authentication, and countless changes in policy and procedure can make daily workflows more and more complicated. Cybersecurity can truly be a pain—a necessary pain, granted—but a pain nevertheless, and one that can gradually lead to burnout if you aren’t careful. Let’s go over how to mitigate the likelihood of it.

Information technology is a constantly changing industry, with practices shifting all the time. As a result, anyone you have working on your company’s IT should be actively seeking out various certifications to confirm that they are keeping up on modern trends and standards. To help you accomplish this, we’ve put together a brief list of valuable IT certifications that your IT personnel—whether they’re in-house employees or outsourced professionals—should have.

While it is important that your business implement comprehensive network protections, there are plenty of simple ways that your business’ cybersecurity could potentially fail. This could easily cost you heavily in your available capital, financial and social alike.