Directive Blogs

Social media can be remarkably overstimulating, and for some users this is a problem which is difficult to navigate without giving it up entirely. If you want a nice middle-ground to terminating your account entirely, you can instead curate your news feed by unfollowing accounts that don’t enrich your day. Let’s go over how you can do this.

Last time, we started our discussion on the best search engines by talking about the behemoth, Google. While Google is, by far, the most popular and commonly used, and arguably the most accurate search engine, it doesn’t mean it’s always the right search engine to use. Let’s talk about some other alternatives and see where they might fit in.

Even if you lived under a rock, you’ve probably done a Google search or two. There are, in fact, other search engines, each with their own pros and cons. We’re going to compare some of the most popular search engines and talk about what makes them different.

Social media is often seen as simply a consumer technology that has limited value to businesses, but you might be surprised by how much proper use of social media can impact it. Here are four benefits your business could potentially see from using social media websites and applications.

It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.

We’ve all seen our friends and family sharing quizzes on their social media profiles, prompting people to find out what their celebrity stage name or what Hogwarts house you would be in, or to share what their first concert experience was. These fun, lighthearted quizzes are a great way to get to know a little more about the people we’re connected with… and that’s the biggest problem.

Almost daily there is another data breach reported that exposes data for hundreds of thousands or millions of people. This is a troubling trend. One of the most troubling events happened recently as 700 million profiles from the social media network LinkedIn were found for sale on a popular hackers forum. What’s worse is that the company isn’t admitting that it had been breached recently. Let’s take a brief look at this situation and try to unpack what is going on with LinkedIn.

Social media: love it or hate it, it has transitioned from a casual pastime to a business necessity in the relatively few years it has been around. However, as beneficial as it can be to your business’ efforts, it can easily have the opposite effect if it isn’t used appropriately. 

Let’s explore this increasingly complicated topic, including what needs to be done to ensure that your business’ social media presence isn’t actually harming its success. We recommend that you also share this information with your employees, even directing them to this blog to read it for themselves.

Social media has established itself as a main communication tool for personal use and businesses alike, yet many local businesses aren’t using it to its full potential. If you’re a business struggling with your social media presence, learn how the Ultimate Social Media Rig can get you up and running.

Ask someone what they think social media has done for society, and you will likely hear a series of complaints about how it is the driving force behind the most divisive period in human history. While their perspective is interesting, it is also wrong. Today, we thought we would take a look at how some of today’s most controversial technologies are working to improve society. 

Marketing your business may seem like a huge endeavor, or that you need to be a marketing mastermind to actually effectively market your business, but that is not true. If done right, marketing can be done without any stress or hassle. Where do you start? With a plan of course!

As the owner of a business, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise, and promote your services to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads. 

Social media allows businesses to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'

Nowadays, social media companies have a lot of power and influence, which is part of the reason that so many of today’s largest businesses have adopted social media as a critical promotional tool. With the average person spending about two hours and 24 minutes on social media and messaging applications per day, this makes social media a clear opportunity for any sized business to embrace. Let’s consider a few ways this can be accomplished for these different businesses.

Social media platforms—like Facebook and Instagram—are a great place to communicate with people, as many political campaigns are now taking advantage of. With an election on the horizon, political advertisements abound on these platforms. Of course, not everyone wants their feeds cluttered with these ads… especially if these ads don’t align to their own politics.

This may be an uncomfortable truth when it comes to data security: the weakest link to keeping your data secure will be your employees. As social media giant Twitter recently discovered, despite the best technical security measures you have in place, all it takes is a break in protocol to place your client’s data and your business’ reputation at risk.

The United States of America is well into its 2020 election season. Social media platforms, and other online services, are taking notice. Given the misuse of social media and other platforms in past contests, there is little wonder that there is some very real pressure on these platforms to establish policy and security measures to prevent these behaviors this time around.

Here, we’ll take a neutral look at the situation, and explain the initiatives that online platforms are now enacting.

Businesses around the world now find themselves in a situation unlike what most have ever seen. With so many trying to keep their distance from one another, many workplaces have deemed it necessary to close down for the time being or to operate remotely in order to reduce the risk they present to their clients and customers… but it isn’t as though these clients and customers are going to expect radio silence from these businesses.

As the owner of a business, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise and promote your business to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads.

Recently, I was asked to speak at a breakout session called "Jumpstart Social Media for your IT Business" at the ConnectWise PSA 2009 Partner Summit. What a great event, we learned so much for our MSP practice, we are still implementing!

Some of the power point slides from the breakout show our Project Plan for rolling out our "Ultimate Social Media Rig". We promised to get the project plan posted on the site. Rather than post just screen shots, we made it easier for you to get started and typed it up too, copy/paste ftw.