Directive Blogs

Not everyone you meet on the Internet is going to have the same opinion as you. This ordinarily wouldn’t be a problem, since most people are reasonable and can realize when not to open their mouth; but on the Internet, anonymity breeds a foul creature with a mind for mischief: The Internet troll. They often respond to posts and comments in a condescending or crude, obnoxious manner in a deliberate attempt to anger the original poster.

Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

When a dining establishment goes out of business, it usually doesn’t make the news. After all, running a restaurant is a risky endeavor. However, for one Washington D.C. eatery, it’s blaming its failure a Google Places mishap, which makes you think twice about how important it is for your business to have its online information properly displayed.

2014 has been a year of technological advancement, but with any kind of advances such as these, there will always be those who want to steal the work of others. According to the Identity Theft Resource Center and , as of March this year, there have been 204 instances of data breaches this year alone. These affected companies are perfect examples of why web protection is important. Directive can provide you with this protection and peace of mind. Here are a few of the more unbelievable breaches, most of which could have been easily avoided.

Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.

The ramifications of social media have extended well beyond just a tool used to keep in touch with friends. From games, to advertising, to even aiding in the overthrow of Middle Eastern governments, social media has added a new and powerful dynamics to the way people use technology. For better or for worse, social media also adds new and interesting dynamics to the most social part of our lives, our families.

About the same time that the late six-term Alaskan Senator Ted Stevens was proclaiming that the "internet is not something that you can just dump something on. It's not a big trunk. It's a series of tubes", a phenomenon that would transform the Internet was just starting to go mainstream. Virtual social networking, an idea that had been developed for the better part of a decade was swiftly starting to take a foothold on the web.

Whenever you hire a new employee, you essentially incorporate their social network into the networking reach of your business. With this reality in mind (along with the measurable influence of an employee's use of social media) you have to ask yourself, "Is a connected employee more valuable than a non-connected employee?"

You can't log onto your online account if you're dead, and unless you have your password clearly marked on a sticky note, then nobody else will be able to either. While the Internet is a great distraction to keep us from pondering our mortality, the issue of post-mortem social media forces us to face death by preparing a digital will.

Facebook has recently achieved one billion active users. Being on top of the social media world comes with a price. Facebook has become one of the top 10 most hated companies in America, this according to a January 2013 study from news site 24/7 Wall St. This survey takes into account customer and employee satisfaction and, most of all, stock prices.

Are you compiling your New Year's resolution list and looking for some help to achieve your goals? If one of your resolutions is to spend less time goofing off on the internet and more time being productive, then we want to share with you a helpful app called Freedom that will help achieve your resolution.

Think back a few years ago before the Apple ipad (if you are in the medical field, there is a good chance you'll relate to this). Remember back when "tablet" computers were essentially laptops sans-keyboard with little plastic styluses? Now kindergarteners are using tablets instead of chalk boards. What happened?

LinkedIn, the popular social network geared towards business networking and communication, has reported a major breach in security. A file containing over six million passwords was leaked and posted on the Internet.

What does this mean for you, and what course of action should you take?

"Almost 40% of enterprise network bandwidth is being consumed by recreational or non-business applications [facebook, linkedin, youtube]"
~Blue Coat Systems Survey

More companies are blocking video streaming sites such as YouTube and Netflix to improve productivity at work..

You've probably seen these funny barcode-like symbols popping up and wondered if they mean anything. These days they are all over the place - on websites, in magazines, and even in television ads. What are these mysterious glyphs? Should we be concerned? And of course the question on all of our minds, how can I use them to market my business?

Ever since the public has been logging on to the Internet, certain people have been using the Internet to take advantage of others. Whether it be through scams, viruses, malware, phishing, or a whole slew of other dangerous activity, cyber criminals have been very good at making Internet security an industry on its own. With the colossal popularity of social networks like Twitter and Facebook, miscreants are capable of targeting even more users than ever before. On top of that, their methods seem to be hitting people where it hurts. Learn how you can prevent falling into one of their traps.

Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!

The time to implement a social media policy is now.

Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.

With today’s global economy, the time and money spent on marketing needs to be stretched pretty thin, and results need to  be tracked carefully so you know how to make the most of a limited marketing budget.  Fortunately, we’re experiencing a worldwide revolution in the form of the way people communicate, share information, and how small businesses can reach their customers.  The Internet has opened up huge possibilities, but the real question is how are customers finding YOUR business, and how can you make it easier to be seen.

Security is an important aspect to a company's continuity, and while portions of business security involve things like anti-virus and firewalls, other aspects of security can't be handled by a piece of equipment. In these cases, your organization needs to create security policies, and keep them up to date as the company grows and changes. There are many policies and sub policies that are necessary for any organization that, if non-existent, can cause chaos down the road.