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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Do You Know Exactly What is Being Backed Up?

Data backup is essential for any business, yet many employees might not fully understand how it works or what gets backed up. Today, let's clarify the basics of data backup and its importance.

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How Much Does Modern Workplace Culture Rely on IT?

Today, IT is important for many things. It's not just a small part of a company… but how deeply is IT woven into modern workplace culture? Let's delve into how technology and culture coalesce in today's businesses.

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Machine Learning Explained

Emerging technologies offer significant opportunities for businesses to achieve their goals. However, understanding how and when to leverage these technologies is crucial. One of the most rapidly advancing technologies today is artificial intelligence (AI). Yet, AI encompasses more than what one might initially think. Many of the most impactful business tools are powered by a branch of AI called machine learning (ML). This month's newsletter delves into machine learning, its mechanics, and its applications within a business context.

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Big Data Initiatives Can Give You a Better Idea on the Best Ways to Run Your Business

Big data is now a crucial resource for businesses of all sizes, including small enterprises. Today, businesses have unprecedented access to vast amounts of data, enabling them to make more informed decisions and operate more efficiently. This month’s newsletter explores how small businesses harness big data's power.

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How Faster Internet Speeds Can Improve Your Business

The past several years have brought about dramatic increases in internet speeds, further fueling online activity and allowing businesses to innovate in all kinds of ways. Here are five of the best benefits that these increased Internet speeds have brought about for small and medium-sized businesses.

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Big Data, Small Business

Big data has become an invaluable asset, not just for large corporations but also for small businesses. Using the vast amounts of data your business creates to help you make more effective decisions is easier than ever. In this month’s newsletter, we’ll look at how small businesses are tapping into the power of big data:

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Get More Out of Your Business’ Technology

Every business is looking to technology to enhance their ability to support their operations and provide a better customer experience. Maximizing the value you get from your technology involves a combination of optimizing usage, staying updated, and using the tools and resources you’ve chosen efficiently. Here are some strategies:

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AI is Progressing, but It’s Not the Answer to All Your Problems

You can’t take two steps outside of your home or two mouse-clicks or screen-taps online without seeing something written or hearing someone talking about AI. This has created a situation where every business is claiming AI as a revolutionary tool and consumers, overwhelmed with the term, have begun to take the technology for granted. In today’s blog, we want to determine whether AI brings added value or is just a term used to help companies market their products.

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It’s Summer and You Have to Take Care of Your Tech

Summer is here, and sometimes, your technology pays the price. In today’s blog, we’ll discuss some ways to protect your tech as you travel and enjoy the nice weather.

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What is VoIP and How It Helps Your Business

Voice over Internet Protocol, or VoIP, is a technology that enables phone calls over the Internet. It offers a modern alternative to traditional phone lines with various advantages, like cost savings and advanced features. VoIP is revolutionizing business communication and is an essential tool for today's organizations, particularly with the rise of remote work. Here's why it's so popular among modern businesses.

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Why BDR is One of the Most Important Solutions Your Business Can Have

Business can get messy, particularly when variables outside your control are involved, which could spell doom for your organization. We’re talking, of course, about instances where your organization might be under a particularly large threat—instances where your data is at risk, which could jeopardize your future. Thankfully, there are options to mitigate this risk.

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Encryption is a Tool All Businesses Should Use

You might see encryption as a major benefit to your cybersecurity strategy, but it’s often used in a way that might have you guessing whether you really understand it. Let’s take a closer look into what encryption does to your data, as well as why it is essential for any business to ensure maximum privacy and security.

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How to Prioritize Security in File Sharing

Business file sharing has become a daily routine. It's a crucial part of collaboration, communication, and overall productivity. However, with the rise of cyberthreats, file security is more important than ever. It's not just about sharing files but doing it securely and efficiently. Today, we'll look at some best practices for business file sharing.

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What Opportunities Do Small Businesses Have in 2024 with Their IT?

Nowadays, finding a business that does not use technology in its everyday processes would be extremely challenging. That’s just how things are today. This technology also typically sees advances in capabilities and accessibility, particularly for the small and medium-sized business sectors. This year, 2024, seems poised to be no exception.

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What Do Firewalls Really Do?

Firewalls are a mainstay of network security. At its core, the firewall acts as a barrier between a trusted internal network and untrusted external networks, such as the Internet. Its primary function is to monitor and control incoming and outgoing network traffic based on predetermined security rules. Think of the firewall as a gatekeeper scrutinizing every packet of data that attempts to pass through. Let’s take a look at the different types of firewalls and some of their key functions.

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Three of the Best Use Cases of Augmented Reality

Augmented reality is one of the more intriguing technologies that have come along in recent years, and businesses have begun to use it in pretty interesting ways. In today’s blog, we thought we’d go through three of the most popular and effective use cases of AR and the effect it can have on your business. 

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Some of the Best Practices for Internal File Sharing

Ensuring that your organization's file-sharing policies and procedures are built to enhance security can significantly impact collaboration, distinguishing between efficient, streamlined processes and time-purging, wasteful practices. Navigating this terrain can be a challenge. Let’s explore several best practices your organization can adopt to optimize file-sharing.

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3 Pros and Cons of Artificial Intelligence for Small Businesses

More small and medium-sized businesses than ever are seeing AI's potential to transform their operations. However, like any technology, AI has its own set of pros and cons. Let's discuss three major advantages and drawbacks you can expect if using it in your business. Hopefully, it helps you make an informed decision about adopting AI.

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Prevent the Majority of Threats with Endpoint Security

There are many parts of running a business where you cannot be too careful, one of which is the realm of cybersecurity. Many of the preventative measures you can implement aim to keep issues from making their way to your infrastructure in the first place, which makes sense from an operational standpoint. With an endpoint detection and response solution—or EDR—you’ll take an important step toward keeping most threats off your infrastructure.

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How to Use Technology to Support Your Team’s Wellness

It isn’t easy to be a member of the workforce right now. While we won’t cover them in detail, plenty of stressors—related to and separate from the workplace—can easily impact an employee’s performance. As a result, it is often in your company’s best interest to invest in your team’s well-being, and one way to do this is by implementing and encouraging the use of different technologies.

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Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

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