Directive Analytics

Directive Blog

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Why and How a Technology Refresh is Actually Worth It

It’s easy to skimp here and there when you run a business. After all, it isn’t cheap, and you have to make difficult decisions every day for where you’re prioritizing your spending. One area where you can’t scrimp on a substandard investment is your technology; especially an old computer that has broken down over and over again. If you’re not careful, that broken computer could be holding you back and costing you profit.

0 Comments
Continue reading

Analytics Can Help You Put Your Business in Better Position

In the movie Moneyball, Billy Beane and the Oakland A's changed baseball forever. Faced with a tiny budget in the early 2000s, Beane ignored traditional scouting and used data to find talented, undervalued players. This sabermetrics approach allowed a small-market team to consistently beat rivals with much bigger budgets, proving that data, not just money, can lead to success.

Today, those same principles apply to every business. In a competitive world, companies of all sizes and industries can use data to make smarter decisions, optimize resources, and build a stronger business for less.

0 Comments
Continue reading

There’s Nothing Worse Than A Reactive IT Strategy

Your business’ relationship with IT has a direct correlation to how well it operates. If your technology fails, your business suffers productivity losses, as well as financial ones due to decreased reliability in the eyes of customers and clients. One of the best ways to ensure you’re following through on the promises you make to your customers is to implement a proactive IT strategy to replace the reactive approaches seen in the past.

0 Comments
Continue reading

Roll Out the Red Carpet While Keeping Your Customers’ Data Secure

It's a familiar challenge for businesses: how do you build customer loyalty and a strong user experience while also making sure that their data is protected? Sustainable success depends on mastering this delicate balance. Instead of choosing one over the other, the goal is to optimize data protection without hindering your ability to engage customers and drive growth.

0 Comments
Continue reading

How a Network Audit Can Be Your Most Valuable Tool for Greater Network Efficiency

Does your organization have the good fortune of having an in-house IT department? More likely than not, even if you do, your department has maybe a couple of technicians at most, and they are all up to their ears in work, whether it’s keeping up with maintenance or struggling to implement new and innovative solutions. If you’re looking for ways to upgrade your organizational IT infrastructure, we recommend you start with a network audit to determine what needs to be done (and how we can help you do it).

0 Comments
Continue reading

How to Make Sure Updates and Patches Don’t Create More Problems

If you want your devices to keep running smoothly, including utility and security, you need to ensure they are updated. Updates sometimes cause problems beyond what they solve, however. What looks like a routine patch or update could impact your important applications, and if you’re not careful, you could potentially cause a downtime scenario simply by being proactive with your updates.

0 Comments
Continue reading

How to Ensure Your IT Yields an ROI

How often do you find yourself thinking about how new technology will impact your business’ bottom line? Chances are, you have considered implementing a new piece of technology or two, but you might get stuck on whether or not it will actually be worth the investment. This is where you consider the return on investment that technology will provide, or ROI. Here’s how you can make sure your technology is providing results and what you can do if it doesn’t get the results you’re looking for.

0 Comments
Continue reading

Why Are You Still Using That Fax Machine?

Does your business really still use that old fax machine? Chances are, it’s just taking up space and costing your business valuable time, money, and resources that would be better spent elsewhere. Let’s look at how a fax machine can actively hold your business back, both in terms of operations and budget.

0 Comments
Continue reading

Why Throwing Good Money After Bad Hurts Your Business

The more you’ve invested in anything, the more critical it feels for you to get a return on that investment. So, what happens if you keep pouring money into these efforts in the hope that it will eventually work out in your favor?

These kinds of skewed choices come about thanks to the sunk cost fallacy—the tendency human beings have to be swayed toward illogical decisions based on what we’ve already spent. 

Let’s discuss how to avoid this in your business by working through the logic, free of the emotional context that the sunk cost fallacy introduces.

0 Comments
Continue reading

The 3-Legged Stool That Is Business IT Security

In a lot of ways, your business’ IT is just like a chair; you want it to feel stable, steady, and secure, not unbalanced and unsteady. In particular, a reliable security strategy depends on three legs: your people, your processes, and your technology. Let’s look at how you can use this “stool” approach to IT security to improve your company’s resiliency to potential threats.

0 Comments
Continue reading

To Get from Point A to IT, an IT Roadmap is Crucial

Are you blindly sprinting forward where your technology is involved, picking things that sound good, hoping you have enough forward momentum to reach the next stop? Unfortunately, this approach is often an option that many businesses take, usually to their detriment.

We want to remind you that you there is a better way: creating an IT roadmap to strategically merge your technology with your more functional business goals, helping you progress with every dollar invested.

0 Comments
Continue reading

The Key to Understanding How Bandwidth Works

The Internet is a staple in most offices around the world, and you’d be hard-pressed to find one that doesn’t rely on it in some fashion. A big part of seeing success with the Internet depends on your bandwidth, as well as your network’s capacity to reach the capabilities of your Internet service provider. Today, we want to break down what bandwidth is, as well as how you can make the most of your Internet package.

0 Comments
Continue reading

Growth By Acquisition Can Be Smart, but Watch Out for IT Traps

Acquiring a competitor can be a rewarding and profitable move, but it's crucial to inspect their technology to avoid any unwelcome surprises. A thorough IT audit helps you understand what you're getting and prevents a valuable investment from becoming a money pit. Let’s take a look at some of the things you need to assess before agreeing to take on growth through an acquisition.

0 Comments
Continue reading

Don’t Let Miscommunication Eat Up Your IT Budget

There’s a specific stress that comes from the disconnect between the money you invest in your business IT and the value that comes back from it. Sure, you know what the money is being spent on… but that’s a far cry from knowing how these investments are shifting the needle.

Let’s discuss the importance of understanding what your IT is telling you and when you need to demand more information… politely, of course.

0 Comments
Continue reading

3 Technologies to Break Your Paper Addiction

Your business wants to use every opportunity it can to increase its bottom line and eliminate unnecessary costs, but how often does printing enter into the conversation? You waste more paper, ink, and toner than you think by not keeping a close watch on your printing practices. The right technology can not only reduce these wasteful practices but eliminate them entirely, giving you more capital to invest elsewhere in your business.

0 Comments
Continue reading

The Direct Link Between Technology and Productivity

You’ve probably heard the adage, work smarter, not harder. It usually describes the use of technology to bring time-and-money-saving benefits to the table that human workers can’t produce on their own. As good as technology is at boosting productivity and efficiency, it only works if you are able to get your employees engaged. 

While the allure of shiny new gadgets and cutting-edge software is undeniable, the real magic happens when these investments directly translate into tangible productivity gains, transforming how we work and propelling businesses forward.

0 Comments
Continue reading

The Silent Saboteur: How Outdated Tech is Secretly Wrecking Your Business

Do you have that one friend who's still clinging to their cracked, ancient smartphone? You know the one: it's painfully slow, the battery dies in two hours, and it can't run half the apps you use. Now, imagine if an entire company operated like that, with every piece of its technology. It sounds like a comedy of errors, but for many businesses, it’s a silent disaster waiting to happen.

0 Comments
Continue reading

AI-Fueled Layoffs Often Don’t Work Out as Expected

Artificial Intelligence (AI) has become a seriously hot topic. While integrating AI promises significant advancements and efficiencies, the narrative around AI-fueled layoffs—the displacement of human workers by AI—is increasingly met with a surprising twist: regret.

At Directive, a leading provider of proactive business technology support services, we've observed this trend with interest. It appears that many organizations that hastily replaced human capital with AI are now confronting unforeseen challenges. Managers that famously thought that replacing their paid employees with AI aren’t always happy with the results. Let’s take a look at the particulars of this phenomenon.

0 Comments
Continue reading

From "No" to "Yes," Many CIOs Are Embracing Emerging Tech

The CIO or Chief Information Officer of any organization has a lot of pressure on them to get their organization’s technology right. Not only do they need to put strategies in place that will help the organization prosper; they need to take the brunt of the heat when these IT initiatives don’t work out in the way they forecast them to. A lot of their job is to say yes when their best instinct is to say no. Today, we will look at three of the technologies that today’s CIOs are green-lighting.

0 Comments
Continue reading

What’s The Smartest Way to Budget for Your Business Technology?

As necessary as it is, business technology tends to be expensive, especially when things go wrong. Historically, these costs took the form of capital expenditures, which meant they were inherently expensive and unpredictable by nature.

This is precisely why it is so important to shift your business IT to an operating expense. Let’s explore why this is the case and how to implement this change.

0 Comments
Continue reading

Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

Contact Us

330 Pony Farm Road Suite #2
Oneonta, New York 13820

Mon to Fri 9:00am to 6:00pm

support@directive.com

(607) 433-2200