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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Use Social Media to Market Your Business, Without “Marketing”

Social media allows businesses to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'

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How Do I Choose the Right Smartphone?

Recently, we discussed a wide range of smartphone options, ranging from budget-friendly to the sharpest of cutting-edge devices. One question we’ve gotten is, “How do I choose the best smartphone for me?”

Read on to learn how.

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Good Practices Often Yield Good Results

If you are a frequent reader of our blog, you will notice that “best practices” is a term that is used generously. That is because there are certain ways to go about things when you are working with technology. Today, we wanted to go over what the term actually means and why they are important when managing your business. 

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What 5G Means for the Internet of Things

Few technologies in our time have been as anticipated as the fifth generation of wireless communications. 5G, as it is colloquially known, is promising to bring a whole new level of automation to society and business. One place 5G is sure to make big waves is with the Internet of Things, the billions of smart devices and services that are increasingly being leaned on as a new economy emerges. Today, we will take a brief look at 5G’s current state, its capabilities, and what it means for the future of the Internet of Things.

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How To Find Qualified Leads

The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

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Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

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Oneonta, New York 13820

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support@directive.com

(607) 433-2200