Do you know what almost every business in the world has in common, from the likes of Walmart, Amazon, and Samsung, to the many establishments (like yours) that have made Oneonta their home? There are actually two things: one, they all use technology in some way to enable their operations, and second, this technology can sometimes stop working.
In order to effectively market any businessmit is important to have a pretty in-depth understanding of the business as it stands. However, this is often easier said than done. That being said, there is a helpful framework you can use to greatly simplify the process and ensure that you accomplish this level of understanding: the five C’s of marketing.
“I just wanted to take a second to thank the sponsor of this video, [insert VPN provider here], for supporting the channel!”
If you’ve been on YouTube in the past few years, this message likely sounds pretty familiar. Virtual private network providers have been taking advantage of the trend of influencer marketing to spread awareness of their largely obscure product—often, offering an enticing deal. While we have and will continue to promote the use of a VPN for business purposes, we wanted to clarify something here: these are not the VPNs we’re saying you should use.
Unfortunately, technology is just a tool. It can do so much for your business, but there are times when your technology is getting older and it stymies the amount that you can produce. This degradation can have a stark effect on your organizational productivity from downtime, cost, and more. Let’s look at how you can identify variables that tell when your technology has to be replaced.
It seems that you can’t turn your head nowadays without seeing artificial intelligence being incorporated into some software or platform. However, many leaders in the technology space have expressed their concerns about—as they put it—the “profound risks to society and humanity” that AI poses, outlined in an open letter.
While extremely useful, there are plenty of potential frustrations when using technology for your business. From extended downtime from broken technology to hackers trying to steal your data to tools that don’t really fit the specific needs of your business: managing a lot of technology can be difficult. In this blog, we are set to discuss three things you should focus on to get out in front of potential technology problems.
Get the Knowledge You Need to Make IT Decisions
Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.
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